MENASHA installed the first flatbed digital inkjet press
in the United States! Digital printing technology unleashes more
opportunities for creative merchandising than ever before.
This brilliant innovation addresses the increasing
demand for high quality, low quantity packaging and point-of-purchase
displays. Now you can run small quantities (50 to 1,000) of promotional
materials to satisfy different markets and specific retail needs. This
revolutionary alternative to traditional printing methods means national
“one design fits all” promotions can evolve into highly targeted and
highly effective customized merchandising.
Cost-Effective
The cost savings
associated with digital printing are significant. Until now, conventional
printing methods have been unable to provide a cost-effective solution for
smaller print quantities. MENASHA’s digital printing process eliminates
costly films, plates, and cutting dies, affording customers with
significant cost savings on short production runs.
Remarkable
Quality
MENASHA’s digital printing boasts detailed
graphic reproduction with brilliant intensity. Utilizing the finest color
saturation and patented technologies for high-resolution, the CMYK process
produces rich, vibrant colors as well as soft, subtle skin tones.
Due to the remarkable consistency of digital printing, a
picture perfect product is achieved every time, from the first print to
the last.
Speed to
Market
Digital printing cycle times are significantly
faster than conventional printing, allowing you to capitalize on market
trends and respond quickly to competitive threats. Projects that once took
weeks to get to press are now digitally printed within just a few
days!
MENASHA can literally receive artwork via email in
the morning, prepare the file, RIP it, and turn around digitally printed
materials in the same day. The files, typical industry-standard graphic
formats, are no different than those used for flexographic or lithographic
printing. If the files are submitted properly, the job can be on press in
20 minutes! This quick response time is unprecedented in the
industry.
