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HOME  >  CAPABILITIES  >  RII GROUP  >  SUPPLY CHAIN VIEWING THE SUPPLY CHAIN FROM A DIFFERENT PERSPECTIVE Every supply chain has a beginning and an end. The traditional view of the supply chain begins with raw materials manufacturers and ends at the retail outlet. However, since most merchandising and packaging decisions are driven from the retail level, RII focuses on the retail outlet first. To learn more about our capabilities, click on any of our groups or contact us.

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